The science of first impressions.

Time:

2026

Role:

playground1

Tools:

Users judge websites in 50 milliseconds. Understand the neuroscience behind snap judgments and engineer better first impressions that convert visitors into customers.

Vibe Coding

Problem

Problem

The "Invisible" Progress of Repayment

1 in 5 Americans are dealing with student debt. The average borrower owes nearly $40k, and repayment can drag on for 20 years. Because the finish line feels far away, paying it off seems like a distant dream. When progress is invisible, it’s easy to lose motivation.

👥 The Average Borrower

Average Debt

Average Debt

Nearly $40K

Nearly $40K

Monthly Payment

Monthly Payment

Nearly $300/Month

Nearly $300/Month

Repayment Term

Repayment Term

Around 20 Years

Around 20 Years

💸😞 User Reality

  • Borrowed $60K for her master’s degree in nursing

  • Has already paid over $66K, but still owes $61K due to interest

  • At this pace, she won’t finish paying until age 91

~Barbara, 

62-years-old (Source: The Guardian)

"Working with Joseph felt like having a seasoned design partner who truly understood our vision for Zazzle and brought it to life in ways we hadn't even imagined."

Thomas Weber

Co-founder of Zazzle